Guaranteed benefits of clear writing to organizations
Everyone knows customer letters, brochures, e-mails and management reports should be clear and concise. The results are massive savings in administration, improved productivity, better employee and customer relations and potentially more sales and business. The list of benefits is endless. But changing the communications culture in any large organization has proved most difficult, often impossible. Now organizations such as the City of Los Angeles, the Environmental Protection Agency, the Halifax Bank of Scotland and the law firm Denton Wilde Sapte are using our Writing Course, StyleWriter and our House Style service. They choose this solution because it guarantees results.
Running StyleWriter through business and government document consistently shows 90 percent are poorly written. Surveys of business documents redrafted into a readable style show that readers – customers, colleagues and especially the public – always want a clear message rather than business-speak or bureaucratese.
Why can't organizations write well?
Here’s a few of the reasons organizations fail to communicate clearly:
To guarantee everyone in an organization writes clearly, you need to change the culture, train staff and give them the tools to back up the training. This has proved impossible without good writing software. In the same way running a spelling checker on your word processor guarantees everyone writes without typing and spelling mistakes, our Electronic Writing Course and StyleWriter editing software can guarantee the benefits of clear writing.
Savings to business and government
National governments, councils, multinational corporations and major industry bodies have adopted the plain English model for sound, commercial reasons — plain English saves time and money. The savings claimed for plain English are remarkable:
These savings usually come from organizations training key staff and employing professional writers and editors. But these people can only edit a few of the thousands of documents produced every day in large organizations. Imagine the savings if you used training and editing software to guarantee everyone used StyleWriter on every document.
How much would your organization save by using StyleWriter?
Unfortunately, the costs of poor communication do not appear in the balance sheet. If they did, you would do something to control them. In the following examples, the biggest cost is staff time (author’s time plus the reader’s time), multiplied by the number of employees who receive the document.
Try this simple calculation
Work out the number of sheets of paper, e-mails and faxes in your organization produces in one working day. Estimate the cost of each of these documents at $10 a page.
Now calculate by the number of people who have to read them and add $1 for each person reading each document. (To give you an idea of this figure, a typical office worker receives over 100 e-mails a day). That will give you rough idea of the cost of your paperwork for each day. Then multiply the figure by 240 to find out a realistic cost of paperwork in your organization every year.
Contact Editor Software for your corporate solution
To discuss how our Writing Course, StyleWriter and our House Style service can improve the way your organization communicates, contact us. We’ll be happy to offer you the help, advice and solutions you need.
Case Study: Halifax Bank of Scotland
" StyleWriter is fantastic. It's almost an unfair advantage! It makes me look smarter than I really am." - StyleWriter user
"I am trying to get my University to consider buying a site license for the programs you offer. Without qualification I could not recommend StyleWriter and the writing guides more highly." - University Lecturer
"Your software has been a godsend to me and my staff. We are not professional writers but we write copy for brochures, ads and sales letters. We have seen our writing skills increase after installing and using StyleWriter." - Director of Marketing and Sales
Transform your writing into a clear, concise readable style
Starter and Standard Editions
A StyleWriter edition to suit your budget and writing needs.
Add the unique Editor's List feature to the Standard Edition.
Find errors missed by conventional spell checkers.
StyleWriter Jargon Buster
Comprehensively check any document for jargon.
Audience & Task
Fine-tune your writing to different audiences and tasks.
Add your own proofreading and style issues to StyleWriter.